Taking Care of Your Mental Health
Overview
We were assigned to create imaginary brands to support the world or local communities. Upon researching and filtering different issues we currently face in the modern world, I decided to create a mental healthcare brand with an approachable character named "Mebo."
Mood: Simple, Naturalistic, Elegant, At Home
Typefaces: Rubik, Proxima Nova
Created: 2019
The causes of stress increase every day. Work pressure, school, tension at home, financial difficulties, the list goes on and on. Even though we experience this stress throughout our lives, many do not know how to manage stress.
That’s when “Mebo” was born. This little digital creature is here to help us lessen the stress through the conversation, connecting with the professionals, and ultimately becoming your “buddy” for you to be happier.
Our mission is to provide more people with convenient access to mental health care to assist/connect them to manage stress in their lives through our AI technology.
We dream of helping satisfy the demands of mental health professionals through our AI-based app and increase the community that can manage and cope with their stress better.
Caring
Balance
Knowledgeable
Visuals are developed based on the research and concept development of the brand. For Mebo, Characters and an environment was built to make a friendly and approachable brand.
Green shows a tranquil, healthy, and calming mood associated with mental health.
Dark gray is a color of conformism - not having any personality. Combining with primary color helps enhance the calming mood and creates legibility when used as font color on contrasting backgrounds.
White is used for its cleanliness and simplicity. It also symbolizes a new beginning or a fresh start.
Mebo is our main chatbot that will be the patient’s “chat buddy”. He has a chat bubble like body and a robotic antenna that catches emotion of the users and looks for knowledge/advice from Minerva.
Minerva is a Latin name, meaning “the mind or intellect.” Minerva is the mother of all Mebos and other minions. It works to give knowledge to Mebo, and also find the right mental health care professionals for Mebo to connect.
Minions helps out Mebo and Minerva with their missions. They have varieties of appearance depending on their roles.
Stress is usually in small groups that stimulate a necessary vital response in our body. But when too many of them, they become more aggressive and violent, hurting the person’s mind and body.
Mebo and the others live in the cybernetic world, Eirenia. Minerva is the main system that maintains this environment. Mebo goes between the world of Eirenia and the natural world to see its friends and accomplish his mission.
