Life is Better Exploring
BRANDING
SOCIAL GRAPHICS
MOTION
Rebase is a lifestyle app focused on discovery and local exploration. At the time of engagement, the product was still evolving, so the priority was not full UX definition but strengthening how the experience was visually communicated.
I translated the emerging brand into a scalable visual system and interface concept to:
• Express the lifestyle positioning
• Support early pitch conversations
• Lay a foundation for future product development
This was a strategic visual articulation, not a final production build
• Established typography, spacing, and color hierarchy for consistency
• Created modular UI components to suggest scalable patterns
• Used motion as functional feedback to reinforce hierarchy and tone
• Structured components for repeatability rather than one-off screens
Initial Promotional Video
It's Time to Hunt!
The initial promotional videos focused on lifestyle and concept rather than product UI. Interface elements and 3D assets were composited to communicate Rebase’s augmented reality direction early in the project.
Logo & Visual Updates
Rebase 2.0
As the app developed further, clearer visual direction was needed to support the brand across new use cases. The Rebase logo and supporting visuals were refined to improve clarity and consistency across digital and motion contexts, with a focus on legibility, simplified forms, and subtle color adjustments.
