Life is Better Exploring

Rebase

BRANDING

SOCIAL GRAPHICS

MOTION

Rebase is a lifestyle app focused on discovery and
local exploration. The work focused and refined on motion and campaign execution within the existing brand direction.

Changes were intentionally minimal, prioritizing continuity over reinvention to preserve recognition established through early campaigns.

Rebase is a lifestyle app focused on discovery and local exploration. The work focused and refined on motion and campaign execution within the existing brand direction.

Changes were intentionally minimal, prioritizing continuity over reinvention to preserve recognition established through early campaigns.

Quick Links

Initial Campaign Video

Logo & Visual Updates

Logo Design

Concept Visuals

Marketing Materials

Post-Redesign Campaign Video

Post-Redesign
Campaign Video

Initial Promotional Video

It's Time to Hunt!

The initial promotional videos focused on lifestyle and concept rather than product UI. Interface elements and 3D assets were composited to communicate Rebase’s augmented reality direction early in the project.

Logo & Visual Updates

Rebase 2.0

As the app developed further, clearer visual direction was needed to support the brand across new use cases. The Rebase logo and supporting visuals were refined to improve clarity and consistency across digital and motion contexts, with a focus on legibility, simplified forms, and subtle color adjustments.