Spotible
UI/UX
Interactive ads rarely get a second chance. If the message isn’t understood within the first few seconds, the experience is effectively over.
This project focused on designing an interactive ad for Spotible, where the challenge was not adding features or interaction, but deciding how little was needed to communicate clearly and move users toward action.
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Understanding at a Glance
Interactive Ad Design
Spotible’s interactive ads live in environments where attention is fleeting. Users may glance, hesitate, or leave almost immediately. The experience needed to communicate its value and interaction model without explanation, onboarding, or visual overload.
The question wasn’t how to make the ad more engaging, but how to make it understandable fast and create a template where it can be applied to other brands.
